MENA Nutraceuticals Market Growth Accelerated By Rising Health Consciousness

 

MENA NUTRACEUTICALS MARKET
Mena Nutraceuticals Market


Nutraceuticals products like vitamins, minerals, proteins and herbal extracts have numerous health benefits and aid in preventing and managing various chronic diseases like diabetes, obesity, cardiovascular diseases etc. Rising health concerns among consumers in the Middle East and North Africa has increased the demand for health supplements and functional foods to support overall wellness.

The global Mena Nutraceuticals Market is estimated to be valued at Us$ 17.2 Mn in 2024 and is expected to exhibit a CAGR Of 5.6% over the forecast period 2024 To 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:


The increased adoption of healthy lifestyles and dietary habits has accelerated the growth of nutraceuticals market in MENA region. Consumers are more inclined towards preventive healthcare approach and nutraceuticals products are viewed as a cost-effective way to maintain overall health and wellbeing. Easy availability of supplements through online sales channels and recommendation by fitness influencers on social media has further aided the popularity of nutraceuticals among young population in the region.

Segment Analysis


The MENA nutraceuticals market is dominated by functional foods and beverages segment. It accounts for nearly 35% of the total market share as of 2024. The large share of this segment is attributed to rising health awareness among young population in MENA countries and changing dietary habits towards intake of high nutritional food products. Consumers increasingly prefer functional food and drinks over dietary supplements due to inclination towards natural products sourced from food.

Key Takeaways


The Global MENA Nutraceuticals Market Demand is expected to witness high growth during the forecast period of 2024-2031.

Regional analysis:

The nutraceutical market in Gulf Cooperation Council (GCC) countries is estimated to be the fastest growing regional market. High economic growth, healthcare investments and changing consumer lifestyles in countries like UAE, Saudi Arabia and Qatar are driving the nutraceutical consumption. UAE dominates the GCC nutraceutical market and is expected to maintain its leading position throughout the forecast period owing to robust distribution channels and growing sales of functional foods and dietary supplements.

Key players operating in the MENA Nutraceuticals Market are Abbvie Inc. (Allergan Plc), Alcon, Inc., Novartis AG, Pfizer Inc., Bausch & Lomb Incorporated, F. Hoffmann-LA Roche Ltd. (Genentech, Inc.), among others. Abbvie Inc. specializes in developing and marketing nutraceutical products for digestive health, immunity and bone health in MENA markets.

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