Facial Tissue Is Estimated To Witness High Growth Owing To Opportunity In Personal Hygiene
Facial Tissue Market
Facial tissue, also known as pocket tissues or soft facial tissues, are soft,
absorbent, and disposable papers that are suitable for use on the face. Facial
tissues are becoming increasingly popular due to rise in awareness regarding
hygiene and cleanliness. Facial tissues help to wipe nasal discharge, tears,
and other discharges from the face. They are generally packaged in boxes with
sheets overlapping.
The
global Facial Tissue Market is
estimated to be valued at US$ 1 Trillion
in 2024 and is expected to exhibit a CAGR
Of 8.7% over the forecast period 2024
to 2031, as highlighted in a new report published by Coherent Market
Insights.
Market Opportunity:
Personal hygiene presents a major market opportunity for the growth of the
facial tissue market. Rising awareness regarding health and hygiene among
individuals has boosted the sales of facial tissues across the globe. Use of
facial tissues maintains cleanliness and prevents spread of infectious
diseases. During the outbreak of Covid-19 pandemic, individuals started using
facial tissues frequently for proper disposal of respiratory discharges.
Growing focus towards health, wellness, and prevention of diseases is expected
to drive demand for facial tissues in the coming years. With increasing
disposable incomes, consumers are willing to spend more on premium facial
tissue brands for enhanced hygiene. This presents an attractive market
opportunity for manufacturers to launch premium and differentiated facial
tissue products.
Porter's Analysis
Threat of new entrants: The threat of new entrants is moderate as the facial
tissue market requires large investments and established distribution channels.
However, the market is growing which provides opportunities.
Bargaining power of buyers: The bargaining power of buyers is high given the
availability of substitutes and undifferentiated nature of products. Buyers can
negotiate on price.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as
raw materials are commodity items and sourcing can be done from multiple
suppliers.
Threat of new substitutes: The threat of substitutes is high as products like
handkerchiefs, wet wipes and toilet papers can be used as substitutes.
Competitive rivalry: The competitive rivalry is high amongst existing players
given the established brands, advertising & promotions and regional
expansions.
SWOT Analysis
Strengths: Facial tissues are convenient to carry and dispose, and help control
spread of infections. Major players have strong brand recognition and
distribution networks.
Weaknesses: Facial tissues generate significant non-biodegradable waste.
Fluctuating raw material prices impacts profits. High advertisement and
promotion costs.
Opportunities: Growing health and hygiene awareness driving the Asian market.
Innovation in natural and premium product segments. Expanding e-commerce
channels provide new opportunities.
Threats: Substitute products impact demand. Stringent regulations on tissue
waste disposal act as a challenges. Economic slowdowns affect discretionary
spending.
Key Takeaways
The Global Facial Tissue Market Demand is
expected to witness high growth at a CAGR of 8.7% during the forecast period of
2024 to 2031. Growing concerns about hygiene and health amid the pandemic has
boosted demand. The market size is projected to reach US$ 1 billion by 2024.
Regional analysis –
Asia
Pacific region dominates the global market with over 35% share led by China,
India and other developing nations. Increase in disposable incomes and health
awareness drives the Asia Pacific market. North America follows Asia Pacific
with a share of over 25% owing to high product penetration and spending power
in countries like United States.
Key players –
Key
players operating in the facial tissue market are Kimberly-Clark, Procter &
Gamble, SCA, Asia Pulp & Paper Group and Georgia-Pacific. These established
brands focus on innovation, branding and expanding their product portfolios as
well as regional presence to strengthen their leadership positions.
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