Indian A2 Milk Market Is Estimated To Witness High Growth Owing To Increasing Health Awareness
A2 Milk Market
The Indian A2 Milk Market is estimated to be valued at Us$ 1.74 Bn in 2022 and is expected to exhibit a CAGR Of 15.81% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
A2 milk contains A2 beta casein protein and lacks the more commonly found A1 beta casein. The consumption of A2 milk offers several health benefits such as easy digestion, reduced risk of heart disease, type 1 diabetes, and autism. A2 milk provides necessary nutrients to consumers and helps support overall health and wellbeing.
Market key trends:
One of the major trends driving the growth of the A2 milk market in India is the increasing awareness regarding health benefits of A2 milk. Consumers are focusing more on nutritional value and health impact of the food they consume. Therefore, they are inclined towards consuming A2 milk over regular milk which contains A1 beta casein protein known to cause digestive issues. There has been a significant rise in the demand for less allergenic and easily digestible milk which is positively impacting the growth of A2 milk market in India. The rising health consciousness coupled with increasing disposable income levels is expected to boost the consumption of A2 milk in the country over the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the A2 milk market is moderate as the market is consolidating and requires a large scale of production. However, the high market growth may attract new regional players.
Bargaining power of buyers: The bargaining power of buyers is high due to the presence of various brands and private labels offering products at competitive prices. Buyers can easily switch to substitutes if prices are high.
Bargaining power of suppliers: The bargaining power of suppliers is low due to the presence of various suppliers and brands in the market. Suppliers do not have pricing power owing to competition.
Threat of new substitutes: The threat of substitutes is moderate as functional beverages and dairy alternatives pose a threat. However, the health benefits of A2 milk provide some product differentiations.
Competitive rivalry: High due to the presence of various regional and global brands constantly competing on the basis of product differentiation, price, promotions, and innovation.
SWOT Analysis
Strength: A2 milk contains only A2 beta-casein protein which is easily digestible. It provides various health benefits such as reduced risk of heart disease and type 1 diabetes.
Weakness: Premium pricing of A2 milk products compared to regular milk types. Limited product portfolio as an infant formula or other dairy products.
Opportunity: Untapped growth potential in developing regions of Asia Pacific and Latin America. Launch of innovative product formats such as yogurt, cheese and beverages to attract new consumers.
Threats: Stringent regulations regarding labelling and claims about the benefits of A2 milk. Growing demand for plant-based dairy alternatives.
Key Takeaways
Market size: The global A2 Milk Market is expected to witness high growth, exhibiting CAGR of 15.81% over the forecast period, due to increasing health awareness about the benefits of A2 milk and growing lactose intolerance cases.
Regional analysis: The Asia Pacific region dominates the global A2 milk market and is expected to be the fastest growing region during the forecast period. Countries such as China, India, Japan, and Australia account for over 40% of global A2 milk consumption due to rising income levels and growing health consciousness.
Key players: Key players operating in the A2 milk market are Jersey Dairy, The a2 Milk Company Limited, Dairy Farmers, Pura, Fonterra, MLK A2 Cow Milk, Amul, and others. Major players are focusing on new product launches, partnerships, and mergers & acquisitions to strengthen their market presence.
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